Download Digital Influence Unleash the Power of Influencer Marketing to Accelerate Your Global Business Joel Backaler Peter Shankman 9783319783956 Books
Download As PDF : Digital Influence Unleash the Power of Influencer Marketing to Accelerate Your Global Business Joel Backaler Peter Shankman 9783319783956 Books
This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a highly actionable and engaging manner.
Digital Influence covers everything from how to identify the right influencers and determine “level of influence†to collaborating with influencers and measuring ROI. It turns out, it’s not all about paying online celebrities outrageous sums to post sponsored content. Backaler also provides much-needed context for why influencer marketing is flourishing today, and perspective into what a more technologically-enabled, globally-connected future will look like.
Ultimately, people want to learn from trusted peers, not faceless companies. Better than any corporate marketing function, influencers understand how to make best use of social media platforms and tailor content for their respective cultures to engage consumers in their home markets. Business leaders should arm themselves with Backaler's book to ensure they're not left behind.
Download Digital Influence Unleash the Power of Influencer Marketing to Accelerate Your Global Business Joel Backaler Peter Shankman 9783319783956 Books
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Digital Influence Unleash the Power of Influencer Marketing to Accelerate Your Global Business [Joel Backaler, Peter Shankman] on . This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context Joel Backaler, Peter Shankman,Digital Influence Unleash the Power of Influencer Marketing to Accelerate Your Global Business,Palgrave Macmillan,3319783955,Big data,Branding (Marketing),Business,Globalization,Internet marketing,Management science,Markets,B,BUSINESS ECONOMICS / E-Commerce / Online Trading,BUSINESS ECONOMICS / General,BUSINESS ECONOMICS / Industries / Computers Information Technology,BUSINESS ECONOMICS / International / General,BUSINESS ECONOMICS / Marketing / General,Big Data/Analytics,Branding,Brands branding,Business Economics,Business Economics/Commerce,Business Economics/Industries - Computers Information Technology,Business Economics/International - General,Business Economics/Marketing - General,Business management,Business and Management,Business mathematics systems,Business/Economics,Computer Applications,Emerging Markets/Globalization,Globalization,How-to/Do-it-yourself,Internet marketing,Management science,Market research,Markets,Non-Fiction,Online Marketing/Social Media,Popular Science in Business and Management,Professional,Sales marketing,Switzerland,TEXT,Wirtschaft / Werbung, Marketing,social media; brand awareness; b2b influencers; b2c influencers; marketing strategy; global marketing,social media;brand awareness;b2b influencers;b2c influencers;marketing strategy;global marketing,BUSINESS ECONOMICS / E-Commerce / Online Trading,BUSINESS ECONOMICS / General,BUSINESS ECONOMICS / Industries / Computers Information Technology,BUSINESS ECONOMICS / International / General,BUSINESS ECONOMICS / Marketing / General,Business Economics/Commerce,Business Economics/Industries - Computers Information Technology,Business Economics/International - General,Business Economics/Marketing - General,Brands branding,Business mathematics systems,Market research,Business management,Sales marketing,Wirtschaft / Werbung, Marketing
Digital Influence Unleash the Power of Influencer Marketing to Accelerate Your Global Business Joel Backaler Peter Shankman 9783319783956 Books Reviews
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